Paul Rodriguez on Joining Nike SB in 2005 – The Origin of a Skate Icon
Before the signature shoes and pro decks, Paul Rodriguez made a decision that would shape modern skateboarding. In this reflective piece, P-Rod breaks down his early doubts and what ultimately led him to Nike SB in 2005. More than a career move, it marked the start of a legacy that still defines skate culture today.
Filmed and Edited by Spanish Mike