RVCA & CITADIUM celebrated 3 weeks of in-store activation featuring Paris-based artist Pablo Cots, taking over the 1st floor pop-up space of the iconic sportswear & lifestyle store of Caumartin, Paris. With a customized 10sqm mural executed live across the 3-week happening, renowned artist and former Colette creative mind Pablo Cots was able to connect with hundreds of daily visitors stopping by the space to enjoy the colorful work, walking away with a free screenprint Special Edition tee produced on location. RVCA brought a unique & authentic experience to one of France’s most visited stores.

Photos, Film & Edit by Jonayd Cherifi