adidas Skateboarding kicked off the first night of its 10-day, Das Days activation with an interactive launch of its all-new 3ST footwear line. Hundreds gathered at the Das Days Community Center, located at the iconic Seventh Letter Gallery in the Fairfax District of Los Angeles, to create concept footwear prototypes and custom shoe designs provided by the brand’s mobile MakerLab workshop.
Present throughout the event were adidas Skateboarding athletes Nora Vasconcellos, Na-kel Smith, Lucas Puig, Marc Johnson, Alec Majerus, and Felipe Gustavo.
Das Days continues through Sunday, April 14. Highlights include the Das Days Block Party featuring Chief Keef, Showcase X art exhibition curated by renowned street artist Shepard Fairey, and the City Copa skate contests in partnership with local skate retailers Kingswell and Brooklyn Projects. To see the full schedule, check out the Das Days site.
Enjoy below a cool photo gallery about 3ST Interactive Launch event
3ST launch party attendees are surrounded by materials and tools from MakerLab to design their 3ST prototypes
Guests created their own miniature shoes for display via the MakerLab stations
Nora Vasconcellos holds her miniature shoe
Guests laying down the foxing around their miniature shoe at MakerLab station
Lucas Puig & Pete Eldridge
Felipe Gustavo at the MakerLab station
Marc Johnson stops by 3ST launch party
MakerLab station with all materials and tools for miniature shoe creation
Nora Vasconcellos at the MakerLab station starts on her miniature shoe
Na-kel Smith with fans
Miniature shoe created at mobile MakerLab station
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