DC Shoes 'Yours For The Taking'


It is with great excitement that DC SHOES announces the launch of YOURS FOR THE TAKING, their first global marketing campaign aligned with the brand refresh strategy. In support of the cross-functional team’s go-forward visionand in conjunction with the highly anticipated global release of the all new E. TRIBEKA shoe, this campaign is aimed squarely at their “street maven” consumer. Their goal with the campaign is to inspire the inner rebel, entrepreneur, artist, and skateboarder within their current and prospective consumers. Like the E. TRIBEKA itself, this campaign is about pushing possibilities, defining your own path, and making your life happen with your style and on your terms. By infusing a modern visual aesthetic with signature DNA elements, the campaign is designed to feel completely new yet altogether familiar.


Your world is what you make of it. Nothing else.

If you want it to be gold and silver or denim and nylon, make it that.

If you want it to sound like New York but feel like Paris, make it that.

If you want it to be your very own personal skate park, make it that.

Just know, only you can make it what you want it to be.

Your sound. Your style. Your paint. Your flavor.

So make your move. Don’t wait for permission.