Element Fluff Spring 2017 Project

 

Element brand presents their latest collaborative project with Fluff magazine. Fluff is the brainchild of Element Advocate, skateboarder and autodidact photographer Marcel Veldman and Marco Jongeneel, art director and owner of agency Vijf890. It is not your average skateboard magazine with each issue taking a new conceptual approach. 

The project features Element rider Brandon Westgate and Nassim Guammaz and was shot in Tokyo Japan by Element pro rider Phil Zwijsen during the Halloween celebrations. The result is a carefree and fun insight into one of the biggest urban abstract celebrations happening in the streets of Japan. 

The Element Fluff collaborative collection mixes lifestyle with skate, using photographic print patches on a series of blacked out tee shirts and fleeces.

 

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