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DIAMOND SUPPLY CO X PACSAFE

DIAMOND SUPPLY CO X PACSAFE

On their recent European Tour the Diamond Footwear team hit the streets of London and Paris with the new Diamond x Pacsafe collab, dropping worldwide 16 Nov 2018. A first-of-its-kind range of anti-theft bags and apparel, the limited edition collection fuses skateboarding with world-class travel technology and signature Diamond style for the ultimate in secure carry solutions to keep skaters’ gear on lock while they take on the world.

Directed & Filmed by Sirus F Gahan

Produced by Sheleen Jegasothy


DC Shoes & MAGENTA Skateboards Collab

DC Shoes & MAGENTA Skateboards Collab

DC Shoes is proud to reveil its new collaboration with the young French brand MAGENTA Skateboards . This unique capsule collection will include hats, pants, shirts and a shoe featuring exclusive DC and MAGENTA prints and technologies.

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Photography by David Manaud

Pendleton X Emerica | 2018 collaboration

Pendleton X Emerica | 2018 collaboration

Emerica and Pendleton's closely woven roots stay true to their core beliefs and culture, in which each brand was founded upon. This is why, once again, they’re proud to stand together with Pendleton and showcase a line that draws from the past, but is inspired by our future.

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Another standout highlight to this capsule collab includes, and for the first time ever, a cotton version of the iconic Pendleton Board Shirt. This Twist takes the classic Pendleton Board Shirt, with the same weight, feel, and detailing as the original, and interchanges the wool with a much more skate friendly cotton style. Pendleton Woolen Mills is part of an American weaving legacy that has lasted for five generations. Emerica is proud to work with such an iconic and quality driven brand, as their roots grown from similar ethos.

adidas skateboarding celebrates | Brian Lotti Capsule

adidas skateboarding celebrates | Brian Lotti Capsule

adidas skateboarding Celebrates Skateboard Heritage With New Respect Your Roots Collection

Brian Lotti Capsule with Custom Artwork

adidas Skateboarding celebrates the legacy and influence of the renowned Pro skateboarder and artist, Brian Lotti, with a customized Respect Your Roots collection, the brand’s ongoing tribute series, which pays homage to skateboarding’s iconic pioneers and legends. Lotti’s collection leads with a special reissue of the Campus 80s – the same model he adopted for skating in his early career, along with custom short and long sleeve printed shirts featuring his original artwork.

 Brian Lotti Capsule, Adidas Campus
 Brian Lotti adidas Campus 80's

Recounting the style and attitude of the skate era Lotti came up in, the Campus 80s x Brian Lotti is constructed with a premium nubuck upper and tongue that features a woven ‘Brian Lotti’ signature label atop a herringbone rubber cupsole. The commemorative low-tops also see a special sockliner that showcase Lotti’s custom printed artwork, a consistency throughout the three-piece collection.

 Brian Lotti “Respect Your Roots” Collection
 Brian Lotti adidas Campus 80's

Jordan Trahan | NB 440

Jordan Trahan | NB 440

Jordan Trahan presents New Balance Numeric #NM440 with a nice pop shove it. Board feel like a vulc, support of a cupsole!

adidas Skateboarding | The 3ST Family

adidas Skateboarding | The 3ST Family


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adidas 3ST.001

adidas Skateboarding introduces the new 3ST family of footwear. The inaugural product of the brand’s new open source workshop design approach, 3ST is the brainchild of top designers and athletes coming together to disrupt and re-define skate shoes, and create the future of adidas Skateboarding.

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adidas 3ST.002

adidas designers worked closely with Na-kel Smith and other professional skateboarders on the development of the 3ST.001 and 3ST.002, two forward-thinking, vulcanized silhouettes that seamlessly blend style and function. Alongside skateboarder input, the design process was also driven by enhanced aesthetics, premium materials, and new design lines.

3ST is a perfect example of what can be achieved with open dialogue, open minds, and true collaboration between a team of artists in their respective crafts—a bold creation that reimagines the vulcanized shoe in the skateboarding industry,” said Scott Johnston, adidas Skateboarding Senior Footwear Designer. “The best part of the workshop process was involving our skateboarders so early on in the design process to ensure the products’ authenticity to the team and skateboarding.

The TORSION® system featured on both 3ST models provides arch support in the midfoot, allowing for easy adaptation of quick movements to enhance response and stability. This proprietary technology is paired with a modern vulc construction and a Geoflex outsole tread, delivering unparalleled grip and flexibility for optimal boardfeel and control.

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The 3ST.001 features a breathable knit sock upper reinforced by both suede and complemented by adiTuff technology at the forefoot—strategically placed to protect critical, high abrasion areas where needed to prolong the life of the shoe. Elevated, inset laces ensure minimal breakage, while a semi-translucent outsole showcases the dual-density TORSION® inside.

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Fashioned in a minimalist build, Smith provides his creative input to assist in re-imagining the slip-on with the sleek 3ST.002, a mid-top silhouette, innovative in design and function. The unexpected silhouette features a one-piece perforated suede upper, lined with breathable mesh on the interior, and equipped with a TPU cage for lateral stability. The all-new vulc outsole provides optimal board support and rounds out the performance features for the 3ST.002.

The all-new 3ST.001 and 3ST.002 silhouettes will be available at specialty adidas retailers worldwide and adidas Skateboarding website starting April 5. 

Na-kel Smith | Debuts Collection

Na-kel Smith | Debuts Collection

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Na-kel Smith Six-Piece Collection

adidas Skateboarding reveals the Na-kel Smith Collection, the first footwear and apparel collection designed by Pro team rider Na-kel Smith. Drawing on silhouettes from adidas’ long-running soccer legacy, Smith fuses his personal style and original artwork with street-ready performance. Led entirely by the athlete, the collection’s primary artwork features a repeating character that the Pro has drawn throughout his childhood. “It’s a doodle based off of a younger me. Now, it’s my friend,” said Smith. The result is a vibrant capsule that captures Na-kel’s unique and animated personality throughout his collection.

The six-piece collection kicks off with a customized shoe from Smith – the Na-kel Matchcourt RX3, built with a breathable canvas upper and is reinforced with a heightened leather foxing that wraps the shoe for durability and grip. The silhouette also boasts a flexible vulcanized outsole that delivers unparalleled boardfeel and control. The collection is additionally comprised of a hoodie, jersey, t-shirt, shorts and socks—anchored by his original all-over caricature print and color blocking. From originality to function, the Na-kel Smith Collection is a one-of-a-kind capsule where high performance meets Smith’s offbeat style.

The Na-kel Smith Collection will be available at specialty adidas retailers worldwide and the adidas Skateboarding website starting March 10th.

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The Na-kel Matchcourt RX3